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Broad Match and Smart Bidding
You will learn…
How to Align Broad Match & Smart Bidding: Discover the art of blending expansive keyword targeting with smart, automated bidding tactics for maximum results.
Risk Mitigation Strategies: Learn how to tame potential budget blowouts by applying guardrails, negative keywords, and data-driven optimization.
Practical Implementation Frameworks: Uncover step-by-step methods for testing and refining campaigns, ensuring each phase delivers actionable insights.
Advanced Machine Learning Insights: See how Google’s AI deciphers user intent and conversion likelihood, enabling real-time, high-precision targeting.
Long-Term Optimization Techniques: Gain a roadmap for ongoing monitoring, experimentation, and adaptation to stay ahead in an ever-evolving SEM landscape.