Discover the latest updates from Google Ads AI Innovation Day. While many betas remain confidential, Google has previously released several betas across various blog articles, forcing advertisers to piece together the information. Like a scavenger hunt extraordinaire, I’ve scoured Google's help articles and pieced this puzzle together in one concentrated summary. This article highlights the most interesting publicly-announced betas that Google highlighted at AI Innovation Day.

Learn how to set up YouTube Brand Lift Studies to measure your ad campaign’s impact on brand awareness and perception. Step-by-step guide for marketers.