Discover the latest updates from Google Ads AI Innovation Day. While many betas remain confidential, Google has previously released several betas across various blog articles, forcing advertisers to piece together the information. Like a scavenger hunt extraordinaire, I’ve scoured Google's help articles and pieced this puzzle together in one concentrated summary. This article highlights the most interesting publicly-announced betas that Google highlighted at AI Innovation Day.

Struggling with data exclusions in Google Search Ads 360? This step-by-step guide simplifies the process and explains when and why to use data exclusions to prevent skewed bidding results. Avoid frustration with clear instructions and essential tips for effective SEM management